XERF is a brand new device with a $1,000 to $3,500 ticket, and most clinics offering it have properly optimized their website for it. That window closes as more clinic get the machine. Right now, the clinic that builds the right page first holds its city.
What this looks like on the page
Google, "las vegas xerf"
Sundrata Clinic holds the number one organic result, the featured page title, and a direct citation inside Google's AI Overview. The AI answer names Sundrata before it names anyone else. Below it, the competitor everyone in Summerlin worries about sits in position two.
Google, "denver xerf"
ASD of Cherry Creek is the first practice Google names when someone asks where to get XERF in Denver. The AI Overview cites them for the answer itself, and both knowledge cards on the right point back to the same page. A patient searching this term never has to scroll.
The opportunity
XERF is a multifrequency monopolar radiofrequency device from Cynosure Lutronic. It reaches the SMAS layer without numbing, without needles and without downtime, which is why it sells. It is also new enough that most clinics offering it have a thin paragraph on a services page and nothing else.
That combination is rare. High intent, high price, and an underserved search landscape. In Denver, Google's own AI Overview puts a session between $1,650 and $3,500. A patient searching "xerf near me" has already decided they want the treatment. They are picking a provider.
Most XERF searches return manufacturer pages, directories and one-paragraph service blurbs. There is a real gap between what patients search and what clinics have published.
Nobody searches a device name by accident. These are bottom-of-funnel searches that convert at several times the rate of generic category terms.
Every month more clinic get the machine and build a page. The clinics that claim their city now hold it.
The system
We build one deep XERF page per clinic, written to answer every question a patient and a language model will ask. Jowls, neck, cost, comparisons to Ultherapy and Thermage and Morpheus8, candidacy, what the session feels like. Not a brochure paragraph. A reference document.
Google's AI Overview and ChatGPT pull from pages that state facts cleanly and attribute them. We structure the page so it is the cleanest thing in the market to quote, then verify the citation appears. This is the part most SEO agencies are not doing yet.
MedicalProcedure, MedicalWebPage, FAQPage and Physician markup, validated, so the page is machine readable before a model ever reads the prose.
Google Business Profile categories, services, descriptions and posts aligned to the same terms, plus the review velocity work that decides whether you enter the map pack at all.
Rankings, AI Overview citations, calls and booked consults. Not impressions.
Territory
We do not take two XERF clients in the same market, because the work would be competing with itself. Las Vegas and Denver are claimed. If your city is open, it is open until somebody takes it.
XERF is a newer device with a thinner search landscape than a mature, saturated category, so there is less authority to displace. The page gets indexed and begins ranking as it earns trust, and the AI Overview citation follows. We report on both from month one.
We need a way to publish. If you run WordPress, we take a contributor login. If you are on a proprietary platform like PracticeBeat, we deliver publish-ready content and work with your platform's team. We have done both.
Good. We rewrite and expand it rather than starting over, so you keep whatever authority the URL already has.
No. XERF is where we start because it is the fastest win. Most clients expand us into their other devices and service lines once the first page lands.
We focus on search and AI search. If you are running paid, we will tell you where the landing pages are cannibalizing your organic pages, which is a problem in almost every account we look at.
We do, and it goes to your provider for clinical sign-off before anything publishes. Every page in this category is medical content and gets treated that way.
Engagements start in the low thousands per month depending on market size and how many service lines you want covered. We quote after the teardown, not before.
Ninety days minimum, because that is the honest amount of time it takes to show whether the strategy is working.
Next step
We will pull the live XERF search results for your metro, show you who Google and ChatGPT are currently naming, and tell you what it would take to be the answer instead. Twenty minutes, no deck.
Brayde works with one clinic per metro. If your market is already taken we will tell you on the call rather than sell you something else.